Article Link: Your brand is not your logoThis article is about big brand names changing their logos and testing them out on the public. Seth Grodin writes that it's pointless to test a logo, and to use that effort and time to work on products, or customer experiences.
I totally agree with Seth's point. Why mess with a good thing? I think the Best Buy and Pepsi logos (the ones featured in the article) are fine as they were, and I strongly dislike the new Pepsi logo. And though I do think the new Best Buy logo is cute, the old one serves as a much better logo than the new one does.
No comments:
Post a Comment