Article link: The myth of launch PR.
In the article, Seth basically talks about how startup companies rely on having a big launch day, and how they use that day to determine how well the company is going to do, but he goes on to say that a lot of companies and brands, including Harry Potter and Starbucks, started out extremely small and tiny.
This reminds me of the book series Twilight. While I don't read it, I know plenty of people who do, and it's grown so big in the past couple of years, that there's even a movie coming out in November. But still: in 2005, when the book was published, I didn't even see it on the bookshelves, but now, the whole series is almost as popular as Harry Potter or Lord of the Rings.
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